One of the top concerns of digital advertisers is ad fraud, which affects the entire supply chain and results in multi-billion dollar losses each year. Ad-fraud has ballooned due to the rapid growth of programmatic ad buying and selling, which involves too many intermediates as well as a lack of transparency within the digital ad buying process. Advertisers currently have no credible means of auditing whether their spend is real, and vendors can plausibly claim ignorance in the rare instances where fraud is detected. Moreover, even when there is no fraud, advertisers spent time, money and resources trying to settle disputes over conflicting records and rates.

Clear’s blockchain-powered unified settlement platform reduces ad fraud by enabling advertisers to audit and verify every ad or every impression and pay only for the right ones. This offers buyers and sellers more robust tracking and verification, transparency, higher efficiency, and greater trust.

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